Sales Rx · Coaching company
Operations consulting for growing companies
Build a business that runs without you.
Three ways in, one goal: a company that runs, grows and sells without you in every room.
Break free from the messy middle.
You built something real. Now it runs on you. Every decision lands on your desk, the know-how lives in a few people's heads, and a week off feels like a risk. Revenue grows, but so do the hours and the fires.
What you want is simple: a business that runs the same whether you're in the room or not. Predictable sales. A team that owns outcomes. Numbers you trust.
Get there and you own more than a job. You own an asset. That's what 5D Scale Lab builds, one bottleneck at a time.
Three ways in
Pick the bottleneck. We fix it.
Offer 01 · 4-week sales install
Sales Rx
Four weeks to a sales team that converts more, without you.
The problem
- The owner is the best closer in the building
- Deals wait on your calendar
- Reps don't know what to say on complex offers
- The comp plan pays for the wrong behavior
Ideal client
- Service business, $1M to $20M
- Steady leads, conversion stuck
- At least one rep, or ready to hire the first
- Wants two weeks off without revenue dipping
How it works
Audit · Week 1
Calls, pipeline and pay plan. A written diagnosis of where deals die.
Align · Weeks 2 to 3
Playbook, comp plan and pipeline scoreboard built for your team.
Anchor · Week 4 on
Live call coaching, then 4 weeks of group coaching until it holds.
Offer 02 · Business therapy for owners
Clarity Consulting
A place to think out loud before it's a decision. Clarity through action.
The problem
- Your team only hears decisions
- Your spouse only hears the risks
- Big calls sit in your head for months
- You say yes, then regret it
Ideal client
- Any owner carrying the big calls alone
- Ready to act, not just talk
- Wants honest pushback
- Wants focus on the part of the business that wins
The method
Frame
Widen the lens from 2x thinking to 100x thinking.
Floor
Set what you do and what you don't. Clear yeses, clear nos.
Fulcrum
Find the one leverage point that moves the most, then act on it.
Offer 03 · The 5D 540 Operating System
5D 540 Operating System
Build a business that sells for max value, and get your life back while you do.
The problem
- Every decision lands on your desk
- The know-how lives in a few heads
- A week off feels like a risk
- Numbers you don't fully trust
Ideal client
- $3M+ in revenue
- Founder ready to step out of the day to day
- Building enterprise value for a future sale
- A team ready to own outcomes
The five D's
Direction
Target, scorecard and priorities.
Delegate
Decisions off the founder's desk.
Design
Org chart, roles and meeting rhythm.
Document
SOPs and playbooks anyone can run.
Digitize
Automation and AI where it saves real hours.
Free Bottleneck Assessment
Where does your business still depend on you?
Answer 5 questions. See your biggest bottleneck and which program to start with.
When you take a week off, what happens to new sales?
How we've helped
Real ownersSales Rx · Roofing, Jacksonville
Conversion up 15% with a rebuilt sales system
Slow rep ramp and a comp plan that rewarded the wrong things. A new-hire SOP, training on real sales conversations, and comp tied to lead measures. Bigger tickets, faster ramp, better culture.
Sales Rx · Loan origination platform
From owner-run deals to a team of three
The owner was in every deal with no SOPs. Team playbooks and a one-to-many model. The team grew from 1 to 3, revenue climbed, and family time came back.
Clarity · Inspection, construction, remediation
From burnout to a focused, profitable core
Too many business lines and a misaligned partnership. He exited the partnership, dropped a franchise that didn't fit, focused construction on profitable clients, and launched a contractor coaching line.
540 Ops · Financial planning and CPA firm
An owner who now takes multi-week vacations
Tribal knowledge, too few people, and an owner stuck in low-value work. Processes digitized, a remote team hired, and the client journey mapped. More high-value clients and a new planning revenue line.
About 5D Scale Lab
Built by an operator who's been the bottleneck.
I'm Steve Shane. I've led and grown sales teams for more than ten years and served as a Chief People Officer. 5D Scale Lab is how I help owners step out of the middle: fix sales first, get clear on direction, then build the systems that let the business run and sell without you.
Ready to stop being the reason your business is stuck?
See where the business depends on you, what it's costing you, and the first move to get your time back.