For owners of $3M+ companies ready to step back

Build a business that sells for max value. Get your life back while you do.

The 5D 540 Operating System installs five systems, in order, that take you out of the day to day: Direction, Delegate, Design, Document and Digitize. Get your free Scale Readiness Score to see where you stand.

Steve Shane, founder
Steve Shane, founder. 10+ years leading and growing sales teams. Former Chief People Officer.
Free Scale Readiness Score

How ready is your business to run without you?

One question for each of the five D's.
See your weakest pillar.
Get the one fix that unlocks the most time.

Question 1 of 5
Does your team know the one target for this year and how it is measured?

The Five D's

Five pillars, installed in order, each one taking you further out of the day to day
01

Direction

Set the target, the scorecard and the priorities so the whole team pulls the same way.

02

Delegate

Move decisions off the founder's desk with clear ownership and the trust to let go.

03

Design

Build the org chart, roles and meeting rhythm your next stage of growth actually needs.

04

Document

Turn tribal knowledge into SOPs and playbooks anyone on the team can run.

05

Digitize

Automate the repeatable work and put AI where it saves real hours, not where it looks impressive.

The cost of being the bottleneck

What is doing it all yourself costing you?

Count the hours you spend on work a system or a teammate could own. Put in your own numbers.

Your time on it per year$195,000
Hours a year back if you cut it in half390

Success stories

Real owners
Financial planning and CPA firm

An owner who now takes multi-week vacations

Everything lived in the owner's head. Processes documented and digitized, a remote team hired, people moved into the right seats, and the client journey mapped. More high-value clients and a new planning revenue line.

Loan origination platform

From owner-run deals to a team of three

The owner was in every deal with no SOPs or consistent deliverables. Team playbooks and a one-to-many model. The team grew from 1 to 3, revenue climbed, and family time came back.

Steve Shane
About Steve Shane

Systems that let you step back.

I've led and grown sales teams for more than ten years and served as a Chief People Officer. The 540 is the operating system I install so owners can step out of the day to day and build a company worth more to the next owner.

Questions owners ask

Who is this for?

Owners of companies doing $3M+ in revenue who want the business to run without them and to be worth more to the next owner.

Do you give valuation or legal advice?

No. 5D Scale Lab provides business consulting and coaching. For legal, tax, accounting, investment or valuation questions, including a sale, work with a licensed professional.

How is this different from Sales Rx?

Sales Rx fixes one system, sales, in four weeks. The 540 installs all five pillars across the whole company.

Build it to run. Build it to sell.